Vail Jazz Photo/Video Storytelling

Project Overview

A critical aspect of the marketing plan I created for Vail Jazz was to produce original photo and video content for visual storytelling. We created a suite of different storytelling assets, from brand pieces that engage the audience with the organization’s mission and impact, to “pop up” shoots around the Vail Valley that highlight its key brand differentiators including world-class artistry, breathtaking setting, and intimate venues.

Creative Direction:

art direction, storyboarding, project management

Photography and Videography Teams:

Jack Affleck (photography), Capture the Action (videography)

Accolades:

A brand video was selected by Alpine Bank to air during the 2017 Super Bowl as a part of their “Trailblazers” campaign.

What I did

creative direction